top of page
Blogs
Our deeper takes


The Construction Industry's AI Crisis Isn't Technology—It's Knowledge
The construction industry has a crisis on its hands, but it's not the crisis people think. It's not that AI doesn't work in construction. It's that 81 per cent of UK construction professionals lack the foundational knowledge to deploy it responsibly. Project Flux recognises this as the pattern that will repeat across industries: organisations invest in AI tools before investing in understanding them. The result isn't innovation. It's expensive failures that could have been pr
Yoshi Soornack
Nov 30, 20255 min read


The Insurance Industry Is Quietly Walking Away From AI Risk
Major US insurance companies have made a decision that should terrify anyone deploying AI in their organisation. AIG, Great American Insurance Group, and WR Berkley have formally asked state regulators for permission to exclude AI-related liabilities from many of their commercial insurance policies. The implication is stark: the industry that prices and manages risk for a living has concluded that AI risk is too unpredictable, too opaque, and too complex to price using tradit
James Garner
Nov 29, 20256 min read


Claude Opus 4.5: The Benchmark Arms Race That Stopped Mattering
Anthropic announced Claude Opus 4.5 this week, and the industry immediately called it a breakthrough. The model achieved 80% on SWE-Bench Verified. It's outperforming Opus 4 on coding benchmarks. The headlines declared victory. But here's what should actually concern organisations building AI strategy: Gemini 3 landed last week. By the time anyone finishes writing a business case around Opus 4.5's capabilities, OpenAI will have released a successor and shifted the landscape
Yoshi Soornack
Nov 29, 20256 min read


When Big Consulting Becomes a Tech Company: AECOM's $390M Bet on AI Engineering
The old rules of the construction industry just shifted beneath our feet. Last month, global infrastructure engineering giant AECOM made a move that would have been unthinkable five years ago: it bought an AI startup outright, rather than licensing technology from a software vendor. The acquisition of Norwegian AI firm Consigli for approximately $390 million (4 billion NOK) marks something more significant than just another corporate deal. It signals a fundamental realignmen
James Garner
Nov 29, 20256 min read


From Fields to AI: Why the Future of Intelligent Systems Isn't About Prompting Anymore
If in-house AI and vibe coding won't save your business, then what will? When Johnny Morris was a teenager, he spent his days on building sites watching his father transform derelict monasteries and empty fields into something useful. The work fascinated him, but something fundamental became clear: the sheer capital intensity and risk made it difficult for individuals to succeed independently. So he ran towards technology instead, convinced he could accomplish more with data
James Garner
Nov 28, 20258 min read


LinkedIn's Algorithm Prefers Men - Women Run Experiments, LinkedIn Runs for Cover
Female users discover their posts perform better when they change their gender to male. LinkedIn promises an investigation while the algorithm continues discriminating. The Experiment That Exposed the Game A grassroots investigation on LinkedIn has revealed what many suspected but couldn't prove: the platform's algorithm appears to systematically favour content from male profiles over that from female profiles. Women changing their profile gender settings to male are reportin
James Garner
Nov 22, 20255 min read


Google's Image AI Just Got Astonishingly Good - Designers Should Update Their CVs
Nano Banana Pro and NotebookLM upgrades mean AI can finally create infographics that don't hurt your eyes. Quiet Revolution in Visual Communication Google launches Nano Banana Pro with less fanfare than a parish council meeting, but the implications are seismic. The integration with Adobe Firefly and Photoshop, combined with Notebook LM's new capabilities, represents the moment AI image generation stopped being a curiosity and became professionally useful. Nano Banana Pro is
Yoshi Soornack
Nov 22, 20254 min read


Bezos Can't Sit Still - Launches Project "Prometheus" to Keep Up With Elon
Amazon's founder returns as co-CEO of new AI venture valued at $6.2 billion, because retirement is for people without space rockets. The Retirement That Fooled Nobody When Jeff Bezos stepped down as Amazon's CEO in 2021, the official story focused on philanthropy, space exploration, and "focusing on new products and initiatives." The rest of us knew better. People who build trillion-pound empires don't suddenly take up watercolour painting. This week's announcement of Projec
James Garner
Nov 22, 20255 min read


Parliament Discovers Project Data Has Value, Nation Struggles to Contain Shock
MPs finally notice we're burning billions in project intelligence, a warning experts have sounded for years . The Westminster Revelation That Surprised Nobody In a development that shocked absolutely nobody who's worked on a major UK project, the All-Party Parliamentary Group (APPG) for Project Delivery states in its first report that project data is a national asset . The APPG's groundbreaking discovery: perhaps we should stop throwing away invaluable project intelligence ev
Yoshi Soornack
Nov 22, 20255 min read


Google's Gemini 3 Launches and Nobody's Losing Their Mind Anymore
The latest AI model promises the world. The world yawns and checks its email. The Inevitable March of Incremental Progress Google unveiled Gemini 3 this week with the usual Silicon Valley pageantry. Sundar Pichai took to X to demonstrate capabilities that would have seemed like science fiction three years ago. The New York Times got exclusive early access. Tech journalists dutifully cranked out their "game-changing" headlines. But here's the thing: The pace is definitely sl
James Garner
Nov 22, 20256 min read


When AI Meets Construction: Lessons in Embracing Uncertainty
What if the future of work, the way our cities come alive, and even the very pulse of construction weren’t shaped by lone visionaries but sparked by the meeting of minds? The latest Project Flux podcast episode, coming live from a recent Overbury event, does precisely this by inviting listeners into the lively intersection of human ingenuity and uncharted technology where uncertainty is not merely a challenge but a source of hope. You can listen to the episode here: What hap
James Garner
Nov 20, 20255 min read


Stop Chasing AI: Build the Data Backbone That Actually Improves Profitability
After 30 years of broken promises, one industry veteran believes the real revolution isn't about technology. It's about actually joining the dots. Here's a question that cuts to the heart of why construction remains stubbornly resistant to change: if we've been predicting digital transformation in this industry for three decades, why are companies still passing tender documents around in physical envelopes? That observation comes from Iain Curtis , a chartered civil engineer
James Garner
Nov 16, 20258 min read


The €250,000 Warning Shot: How a German Court Just Made Every AI Implementation a Legal Minefield
Munich ruling finds ChatGPT memorised copyrighted songs; your project's AI tools could be next in the firing line. The Precedent That Changes Everything The Munich court has just done what Silicon Valley had hoped would never happen: it looked inside the black box of AI training and didn't like what it found. The ruling against OpenAI for copyright infringement isn't just about a few German pop songs; it's the first domino in what could become a wave of legal challenges th
Yoshi Soornack
Nov 16, 20257 min read


The $650 Billion Reality Check: Why JP Morgan Signals an AI Market Correction Ahead
JP Morgan’s underlying mathematics is uncompromising : we’re financing a $5–7 trillion AI build-out for revenue that doesn’t exist. Mathematics of Delusion JP Morgan just did what investment banks do best: they ran the numbers without the hype. The verdict? The AI industry needs to generate $650 billion in annual revenue by 2030 just to deliver a 10% return on the infrastructure investments being made today. That's not profit, that's revenue. Just to break even on a modest
James Garner
Nov 16, 20256 min read


Microsoft's $18 Billion Gambit: Why Building 'Humanist Superintelligence' Is Actually About Crushing OpenAI
Mustafa Suleyman's new MAI team promises AI that 'serves humanity', whilst aggressively poaching talent from DeepMind, Meta, and their own partner OpenAI The Uneasy Partnership Finally Cracks Microsoft just declared independence in the AI race. The formation of their MAI Superintelligence Team under Mustafa Suleyman is not merely a corporate restructuring; it represents a strategic repositioning with significant competitive implications. The timing couldn't be more reveali
Yoshi Soornack
Nov 16, 20257 min read


The Personality Paradox: How GPT-5.1’s ‘Warmer’ Chatbot May Reshape Project Team Dynamics
OpenAI reports 0.15% of users develop 'heightened emotional attachment' to ChatGPT, and now they're making it friendlier. The Double-Edged Sword of AI Personality OpenAI has just released GPT-5.1 , featuring a 'warmer, more conversational' personality, as described by the company . The model now offers seven distinct personality presets: Professional, Friendly, Candid, Quirky, Efficient, Cynical, and Nerdy. It remembers your preferences across conversations and adapts its r
James Garner
Nov 16, 20256 min read


Apple's Billion-Dollar Confession: When Your AI Strategy Is So Bad You're Paying Google to Fix Siri
1.2 trillion parameters versus 150 billion; the mathematical proof that Apple has completely lost the AI race The Numbers That Expose Everything Eight times . That's how much more powerful Google's Gemini model is compared to Apple's in-house AI . Apple's current cloud-based model limps along with 150 billion parameters, the variables that determine an AI's understanding and capabilities. How powerful is Google's custom Gemini model for Siri ? A staggering 1.2 trillion param
Yoshi Soornack
Nov 16, 20257 min read


When Everything Becomes Urgent, Nothing Gets Done: Why Your AI Strategy Needs a Hierarchy
Project teams are burning out trying to learn everything and implement AI everywhere at once. But the real problem isn't the pace of technology; it's the lack of strategic clarity from leadership. Imagine you're running a project team. It's November 2025 , Last week, your CEO shared an article about how AI is transforming project management. This week, your team is asking about implementing new agent-based tools for scheduling. Next week, there will be something else. Meanwhi
James Garner
Nov 9, 20259 min read


The Silent Erosion: Is AI Making Us Dumber?
AI is quietly reducing our ability to think critically and solve problems. As we rely on automation for more tasks, we risk losing the very skills that make us unique and capable. A Subtle Threat Beyond Displacement Amidst the relentless hype cycle of job displacement and supercharged productivity, a more insidious threat is emerging from the rise of artificial intelligence: the De-Skilling of our workforce. While we have been fixated on the fear of robots taking our jobs, w
Yoshi Soornack
Nov 9, 20256 min read


When Universities Fail, Schools Step Up
The government is solving an education crisis that universities created, and it should worry anyone hiring entry-level talent right now. The Kitchen Table Test Five years ago, Mr David Richards MBE , Co-Founder of Yorkshire AI Labs, sat with five of his daughter's close friends around their kitchen table. All had just left university. Chemistry, biology, business. Each had been sold the same story: obtain the degree, secure the career. None of them work in that field today, a
James Garner
Nov 9, 20258 min read

bottom of page